Alaska Specialty Equipment

  • WordPress
  • Mobile Responsive
  • Custom CSS
  • Social Media Integration
  • SEO
  • SSL

The Challenge

When Alaska Specialty Equipment came to South Jersey Web Design, they knew that their web presence did not match the level of quality that their brand stands for. They were looking for a custom website and brand experience that showcased the level of quality that goes into their innovative, rental equipment business. Some of the major pain points they came to us with were that the site design was outdated and visually unappealing, the layout was difficult to navigate, there wasn’t a way to easily find information about the many different tool rentals available, and that most of their competitors had launched brand-new websites that they could no longer compete with.


Mobile User Experience

Our menu solution is completely unique in design. Their mobile menu needed to be jam-packed and able to handle a huge amount of information. Usually the jump-to solution is “put it in a Hamburger Menu”. So we sketched, wireframed, prototyped, sketched again and finally nailed it.


The Insights

Through a bespoke and collaborative approach, we worked with in-house teams and redesigned and built a responsive site. This included developing a UI Kit with a long-term focus, that would allow for a more efficient way of working.

Having access to the website intensive insight into how customers wanted to use the site, as we could see where they were clicking. This allowed us to take justified risks and create a user-friendly redesign that improved the way people were already using the site without disrupting their experience./p>