Speedy Turtles

  • WordPress
  • Mobile Responsive
  • Custom CSS
  • SEO
  • SSL
 

The Challenge

We were faced with the challenge of redesigning without being able to completely rework the UX. So updates needed to be subtle enough to not disrupt the site’s established workflow, but smart enough to enhance user engagement.

 
 

Mobile User Experience

When Speedy Turtles Web Design approached South Jersey Web Design, some of their biggest website priorities were improving user experience and search engine ranking, having an easy-to-use CMS for rapid content creation, and creating a mobile-friendly design to accommodate the 70+% of customers who preferred viewing the site on a mobile device.

 
 

The Insights

Through a bespoke and collaborative approach, we worked with in-house teams and redesigned and built a responsive site. This included developing a UI Kit with a long-term focus, that would allow for a more efficient way of working.

Having access to the website intensive insight into how customers wanted to use the site, as we could see where they were clicking. This allowed us to take justified risks and create a user-friendly redesign that improved the way people were already using the site without disrupting their experience./p>