Aversas Italian Bakery - South Jersey Web Design

Aversas Italian Bakery

  • WordPress
  • Mobile Responsive
  • Custom CSS
  • SEO
  • SSL
 

The Challenge

We were tasked with accommodating sales and information for the 4 separate Aversas Italian Bakery locations. The site had to be extremely user friendly and mobile responsive because most of the orders come through the online ordering system.The website has to be intelligent enough to geo locate where the user is ordering from and offer menus and serviced based on the closest location

 
 

Mobile User Experience

When Aversa's Italian Bakery approached South Jersey Web Design, some of their biggest website priorities were improving user experience and search engine ranking, having an easy-to-use CMS for rapid content creation, and creating a mobile-friendly design to accommodate the 70+% of customers who preferred viewing the site on a mobile device.

 
 

The Insights

Through a bespoke and collaborative approach, we worked with in-house teams and redesigned and built a responsive site. This included developing a UI Kit with a long-term focus, that would allow for a more efficient way of working.

Having access to the website intensive insight into how customers wanted to use the site, as we could see where they were clicking. This allowed us to take justified risks and create a user-friendly redesign that improved the way people were already using the site without disrupting their experience.