We were faced with the challenge of redesigning without being able to completely rework the UX. So updates needed to be subtle enough to not disrupt the site’s established workflow, but smart enough to enhance user engagement.
Based in Turnersville NJ, Luna Rossa Lamberti has been serving amazing Italian food for almost 30 years. As part of the Washington Township community for almost 3 decades, Luna Rossa Lamberti is expanding their restaurant and needed a new website to match their updated dining experience.
Mobile User Experience
Our menu solution is completely unique in design. Their mobile menu needed to be jam-packed and able to handle a huge amount of information. Usually the jump-to solution is “put it in a Hamburger Menu”. So we sketched, wireframed, prototyped, sketched again and finally nailed it.
Through a bespoke and collaborative approach, we worked with in-house teams and redesigned and built a responsive site. This included developing a UI Kit with a long-term focus, that would allow for a more efficient way of working.
Having access to the website intensive insight into how customers wanted to use the site, as we could see where they were clicking. This allowed us to take justified risks and create a user-friendly redesign that improved the way people were already using the site without disrupting their experience.
"New Jersey Web Design team is strategic, creative, and pragmatic. They were extremely flexible as our needs evolved during our website build and they walked us through a very complicated project. Good prices and exellent costumer service. Definitely buying more stuff in a future. These guys did such an amazing job on my business website. I highly recommend them."